ABOUT US

Meet The Team

HEAD STRENGTH COACH | Board President

WILL MACK

Will is a seasoned professional with over a decade of experience in U.S. Special Forces, including multiple deployments to the Middle East. Currently, he serves as an instructor at the U.S. Army John F. Kennedy Special Warfare Center and School (JFKSWCS), where he contributes to training the future leaders of the Special Forces Regiment.
Throughout his career, Will has prioritized mission readiness, adapting his fitness regimen to meet diverse challenges. His athletic achievements include completing the Chicago Marathon in under four hours, a trail 50k in under five hours, and the JFK 50 Miler in 9 hours and 45 minutes. Simultaneously, he has maintained a rigorous strength and conditioning program, consistently achieving a perfect score of 600 on the Army Combat Fitness Test (ACFT). Will's dedication to fitness is rooted in years of structured programming and athletic participation. He holds a CrossFit Level 1 certification and has a rich background in team sports, having played both football and baseball during his college years.
Beyond his professional and athletic endeavors, Will values quality time with his wife and two daughters. He is committed to assisting others in finding a harmonious balance between career success and personal fulfillment.

CEO | LEAD ENDURANCE COACH

LUKE EBELLING

Luke is a dedicated professional with a rich background in military service and a passion for endurance sports. He began his career with the 2-11 Infantry Brigade Combat Team and was later selected to serve at the 75th Ranger Regimental Headquarters, followed by the 3rd Ranger Battalion. Among his notable military achievements, Luke won the 2023 Best Ranger Competition and completed both Ranger School and RASP II.
Transitioning to the tech industry, Luke continues to challenge himself as an endurance athlete. He set a course record at The Darby 40 Miler, completed a full Ironman in under 12 hours without prior specialized training, and secured victory at the Tommy Knocker 12-Hour race, among other events.
In his training programs, Luke emphasizes the importance of intentionality and adaptability, believing that a strong cardiovascular foundation is essential for all successful military athletes.
Beyond his professional and athletic pursuits, Luke cherishes time with his wife and their two young sons.

Dedicated Professionals, Curated Programs, Maximum Benefit